Shell —
Powering Progress
Senior Digital Designer
shell.com
coleyporterbell.com
Shell engaged Colley Porter Bell to undertake a significant brand overhaul and extend their brand system to effectively communicate their commitment to achieving net-zero emissions by 2050.
I collaborated with Coley Porter Bell to establish the tone for the key digital touch points within that scope, upon which the direction can evolve.
Key areas of focus included Shell Go+You Loyalty App, Web based Annual Return and AI Chatbot assistant empowering Shell's internal teams and HR initiatives.
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